Ideas | Branding | Design

About

Fiona DSC02598_web.jpg

I’m friendly and inherently creative - forever craving ingenious ideas that surprise and stay in your psyche forever.
I’m energised by people and dedicated to growing sincere relationships in business and in life. Changing behaviours through design is my passion, otherwise I’m just drawing pretty pictures, and that’s not enough for me.

As an Art Director with over twenty years experience within advertising agencies and my own business, I believe my studio background gives me a strong advantage. Not only am I driven to produce visually exciting work with insight and emotion, but I am very aware of what’s required to get the job done. 

I am able to deliver projects from brief right through to print, digital output and everything in-between. You can count on me to produce exceptional work that is effective, on budget and meets the deadline. 

My experience ranges from Branding, Advertising, Digital Marketing, Direct Marketing, Sales Promotion and Illustration.  From technical skills to people skills - I’m here to guide you through any creative challenge.

With maturity and industry know-how, I understand what works and in turn - benefits those around me.
I am extremely honest and dedicated to my craft and ready to take your project to the next level.

 


As the owner of Allegro Education, I consulted with Fiona Gray prior to launching our new business in 2015. Her artistic energy and enthusiasm for crafting your marketing ideas into reality are outstanding. She is an exceptional designer who will work closely with you to create the best outcomes for you and your business. Fiona has positioned Allegro Education as strong competitor within the educational market place. I regularly consult with Fiona to create new marketing opportunities and highly value her personal service and professionalism. If you wish to grow your business Fiona Gray Creative can help.  

Justin Roguska - Director | Allegro Education Supplies


Our School began working with Fiona in 2018 while we prepared  for opening to the community the following year. As a new school, ours was a clean slate to which Fiona brought her deep community engagement skills to fashion a brand that responded to the expressed desires of a diverse community with a multitude of stakeholders. From scratch Fiona created a brand that resonates with our people and that subtly and persuasively influences our work.

 To date, Fiona’s work has ranged from designing the colour palette, logo and fonts through to coordinating super-graphics and signage. All of which was responsive to the specific brand needs of a new school seeking to establish itself in the community. Fiona’s enduring commitment to hearing and responding to the community is a hallmark of her work.

Sean Butler - Principal | Preston High School


"Fiona is an absolute pleasure to work with, very responsive to our hopes and needs, efficient, and has the ability to produce work that is of the highest standard. It has been a real privilege to learn from her and form such a great working relationship."

Nicole Mahar - CEO | EPIC


It was a delight to work with Fiona, from pre-conceptual meetings that focused on the core values and objectives of our business to enable her to determine a course of action and development of a suite of marketing initiatives, slogans and branding. Fiona was able to integrate our beliefs and sentiments into a structure from which we could evolve our brand and present a more contemporary image to the market.

Steve Earl - Director | Harrington Earl Real Estate


I have had the pleasure of working with Fiona for over 5 years now – first when she joined us as a freelance Art Director and then later as an employee. It is testament to Fiona’s excellent Art Direction skills, considerable talent “on the tools” and wonderful ability to work in a team environment, that she was at the top of my list of people to call when a role opened up at my Agency. (And I was delighted when she agreed to come on board!) Fiona brings a rare combination of creative flair and ‘real world acumen’ to her work. She seeks to solve client briefs creatively, collaboratively and with good humour – which inevitably results in excellent outcomes for clients (and everyone around her). From concept through to final execution, Fiona’s skills come into play every step of the way, and I have no hesitation in recommending her to clients and agencies alike. 

Lachie Dunn - Creative Director | The Retail Agency


Fiona has been a truly wonderful addition to our team. Not only has she raised the quality of our products, she has also made an incredibly fast transition into Government. She has made herself invaluable to our team through the standard and creativity of her designs, efficiency of her processes, and also through her warm and open nature that has seen her forge strong relationships with her colleagues across our Division and other areas of DET. She constantly rises to any challenge put to her, is an excellent problem solver, and has been generous with her time. Her creative output and work ethic are second-to-none and greatly appreciated across the Division. Fiona delivers high quality work in so much more than just the “timely manner” stated, and instead goes beyond to deliver in time frames that constantly surprise her colleagues.

Robyn Maguire - Manager | Performance & Evaluation | Department of Education